When I used to run a frugal blog I was sending out pitch letters to companies all the time. I remember my first letter was so choppy.. unprofessional and just plain horrible, there’s no surprise that I never got any response from it!

Over the years though I realized what companies wanted and what worked on getting a reaction or email back from them. The letter isn’t about you or your site, the letter should be about THEM! Because if you think about it… companies really don’t care that your readers want free stuff (they actually DON’T want to hear that!) all they want to know is what the promotion you’re pitching can do for THEM.

So here are a few tips when writing your next pitch letter, I guarantee it will get you a much larger response than before!

1. Focus on what your promotion can do for the company and make the pitch all about them, you know, feed their ego.

If you’re wanting to run a review, let them know the type of readers you have that fit the demographic they’re trying to reach. Let them know how it is much more affordable than running an ad online or commercial and the review comes from a real person, which is more appealing to readers.

 

2. Have a set game plan and let them know what exactly you plan to do.

Companies like when they know exactly what they’re going to get and you look more professional when you have a game plan. Let them know how many photos you plan to include, links, what your review will entail and any other perks you’re adding along with it, whether it be sidebar ads for a certain amount of time, social media promotions and whatever else.

 

3. Be honest about your numbers, don’t try to inflate them.

There are many different ways for companies to get an idea of your monthly numbers, so trying to inflate them or make them look better than they are can hurt you in the long run.

If your numbers are low try to focus on other areas like the types of readers you have, if they’re loyal, how many shop through your posts, etc etc. Page views or Facebook fan numbers don’t always mean much, especially if only 5% of those fans are actually seeing your post.

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